Benoît Ferran | Save our Species campaign

Alumni documentation 2018-11-05

Benoît Ferran, alumni of finished Temporary Programme Designing Democracy (2014-2016), worked as art director on the Save our Species campaign for Lacoste by BETC.

The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court.

For the first time in the brand's history BETC has initiated a change of the logo. However, we’re not talking about a rebranding but a call to action in which Lacoste brings attention to the global state of biodiversity and animal rights. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.

More information: https://betc.com/en/society/when-your-logo-becomes-a-hero